July 30

Who needs a spanking? (continued)

Arrangement in Gray

with apologies to Whistler (just because):

Jerome Zerbe

Society photographer Jerome Zerbe (1904-1988) was born of privilege in Euclid, Ohio. He was an originator of a genre of photography that is now known as “celebrity paparazzi.” In the 1930s Zerbe was a pioneer of shooting photographs of famous people at play and on-the-town. However, he differed from his successors in a major way – Zerbe was of the same social class as his photographic subjects, and he arrived at high society parties with his own engraved invitation in hand. He often traveled and vacationed with the stage and film stars he photographed.

Some of his best known images were of Greta Garbo at lunch, Cary Grant helping columnist Hedda Hopper move into her new home, bodybuilder/actor Steve Reeves shaving, playwright Moss Hart climbing a tree, Howard Hughes having lunch at “21” with Janet Gaynor, Ginger Rogers flying first-class, plus legendary stars Charlie Chaplin, Gary Cooper, surrealist artist Salvador Dalí, Jean Harlow, writer Dorothy Parker, boxer Gene Tunney, author Thomas Wolfe and the fabulously wealthy Vanderbilt family.

Zerbe’s mother was Susan Eichelberger, the child of a successful railroad lawyer in Urbana, Ohio, and his father was a prominent and prosperous businessman, owner of the Ohio and Pennsylvania Coal Company. Two of his uncles were lawyers in Urbana, another the Superintendent of West Point. Jerome’s mother was so beautiful and possessed of such a captivating voice that, while once visiting New York City,  she received a serious offer from a theatrical impresario to star in a play, and she accepted. When her parents found out, they dispatched an uncle to return her to the “safety” of Urbana. Her family’s social standing was such that they subscribed to the mandate that a woman’s name should appear in print only three times: at birth, upon marriage, and at death.

Young Jerry Zerbe was driven to public school in the family limousine, which got him beaten up by bullies. He survived well enough to make it through Yale. A supreme social networker, he gained important social prominence in New Haven, which later would serve him well in New York, London and Paris, where he studied art. Soon after graduation from university he went to Hollywood to try his hand at drawing portraits of famous film stars. He was befriended by Gary Cooper, Hedda Hopper, Cary Grant, Errol Flynn, Randolph Scott, Marion Davies and Paulette Goddard. Soon enough he picked up a camera, photographing stars in Hollywood’s Golden Age as well as mere hopefuls, who, before they became famous, would pose for him with few, if any clothes.

He was for years the official photographer of Manhattan’s famed Rainbow Room at Rockefeller Center and fabled nightspot El Morocco, the places to be and see seen at the time. Zerbe pioneered the business arrangement of getting paid by nightclubs to photograph its visitors, before giving away the photos to the gossip pages of print media. For over 40 years, Jerome Zerbe traveled the world taking pictures of celebrities, amassing an archive of over 50,000 photographs.

Below: 18-year-old Elizabeth Taylor (center) and first husband Conrad "Nicky" Hilton, Jr. (right) at El Morocco in 1950.

After taking up residence in New York City, he served as art director of Parade magazine and photographer and society editor for Town and Country. Zerbe also contributed photographs to Life and Look magazines and was a Navy photographer during World War II. He was the author of several books of photographs, including Happy Times (1973), which includes his photographs from the El Morocco years. A trip to Paris to photograph estates and country homes (and their occupants) led to a secondary career as an architectural photographer.

Romantically, Zerbe’s most significant relationship was with syndicated society columnist and writer Lucius Beebe (1902-1966), who made almost embarrassingly frequent and flattering references to Jerome in his newspaper column “This New York,” read by millions each morning. Beebe was so wealthy and possessed of such a confident personality that he became one of the first members of high society who lived as an openly gay man. When questioned about his sexual orientation, Beebe could slam down his drink and shout, “Go to hell,” and that would be the end of it.

In 1988 Jerome Zerbe died at age 85 at his New York City apartment on Sutton Place. Oh, I forgot to mention that Jerome was credited with having invented the vodka martini.

Sources: Wikipedia, New York Times

Below: Cary Grant and Randolph Scott photographed "at home" by Zerbe (1933):