With a side of jockstraps:
WTF? Great moments in advertising.
But what are they selling?
Frat tales: The true meaning of brotherhood...
This is a major political statement, because Latvia is one of just a few EU countries with a constitutional amendment (2005) that prohibits same sex marriage; some additional anti-gay legislation has already passed, with more in the works.
While Paris, Hamburg and Berlin have had gay mayors, and Belgium a gay Prime Minister, the former Eastern Bloc countries of the EU remain staunchly conservative, including their views on homosexuality. In Latvia there is open hostility toward gays, who are often attacked on the streets. Thus gays holding positions of influence there generally remain steadfastly closeted.
Latvia is set to assume the rotating presidency of the European Union on January 1, 2015, so this gives Mr. Rinkēvičs an ever higher profile platform for acceptance of homosexuals. He is one of Latvia’s most popular politicians and is a member of the ruling Unity political party. Latvia held elections in October, and Mr. Rinkēvičs’s post as Foreign Minister was just confirmed the day before his twitter reveal. He has served as Foreign Minister of Latvia since 2011.